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UFC/ESPN+
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CLIENT
The Daily Dot
for ESPN+
ROLE
editing
motion design
additional motion design by Justin Young
DESCRIPTION
The Daily Dot has run multiple digital campaigns for ESPN+ and the UFC cards they've promoted. Sensing that there was a crossover between mixed martial arts fans and fans of anime like Dragonball Z, the Daily Dot curated several gifs for social campaigns that brought the two worlds together and dove recipients to a sales funnel that helped convert them to new streaming contracts.
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