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UFC/ESPN+

CLIENT

 

The Daily Dot

for ESPN+

ROLE

 

editing

motion design

additional motion design by Justin Young 

DESCRIPTION

 

The Daily Dot has run multiple digital campaigns for ESPN+ and the UFC cards they've promoted. Sensing that there was a crossover between mixed martial arts fans and fans of anime like Dragonball Z, the Daily Dot curated several gifs for social campaigns that brought the two worlds together and dove recipients to a sales funnel that helped convert them to new streaming contracts.