Taking UFC and ESPN+ "Over 9000" for The Daily Dot
Welcome to day 3 of posts about recent work!
One of my favorite collaborators this year has been Josh Rubin from The Daily Dot. The Daily Dot is a digital media company, based here in Austin, that covers Internet culture and life on the web. Josh also is responsible for starting an organization called Media ATX that I've tried to throw my support behind the last year.
The Daily Dot spends a lot of time covering streaming video platforms and have found ways to funnel attention to articles on their site that can then drive people to opportunities to subscribe to various streaming offerings. Josh had the thought that the anime community and the UFC community had a lot of crossover in it. And that, if you were to combine the design sensibilities of my work at Rooster Teeth with these gifs, you could drive traffic. Here's an excerpt from Josh about the project from a recent Media ATX newsletter
Funny story: I recently produced a video that was born out of a random thought experiment... what would happen if Rooster Teeth and Flo Sports had a baby?
With the help of Brian Behm (formerly the motion design director at Rooster Teeth) I was able to make that borderline insane idea a reality. I also managed to sell it to ESPN. It turned out to be an incredibly successful campaign that never would have happened but for the Austin media scene...
It's been a fun project, and it's been fascinating getting a peek behind the curtain on how the creative work that I do gets used to market other content. Take a look at some of the GIFs from the campaign below. Special thanks to Justin Young for his work on some of these clips.